Founder and creative Director Doruntina Azemi is of Albanian origin. She was born and raised in Switzerland. Her great passion for art and film, led her to leave her home and school at the age of 17 to move to London, where she studied at the London College of Fashion. In 2013, after five years in London she returned to Switzerland to start working on her label. For the following three years, her home and atelier were located in Krattigen, a small village above Lake Thun in the centre of Switzerland. Away from the dynamics of city life, she was able to build herself a sanctuary and fully dive into her visions and ideas. What started as a range of artistic drawings and illustrations, soon transformed into seductive, wearable, and truly enjoyable pieces of clothing.
Doruntina’s work is inspired by personal experiences, encounters and childhood dreams. Her collections and artistic work invite you into her world of characteristic storytelling. ‘’My work is a reflection of my life’s Journey.’’
Art, film and literature are big influences on her work and are expressed in every fine detail of her designs. Complex characters dressed in elaborate costumes, are Doruntina’s greatest passion. With her designs she brings costume and story into daily life, transforming the wearers into imaginative, characteristic individuals, and travelling storytellers. Her pieces are made with great discipline and love for the fine and delicate, with much honesty and a sense of humour. ‘’I don’t only want to make clothing for the wearer, but also for their audience. We should all inspire each other, especially children.’’
Influence & Experience
Coming from a multicultural background, Doruntina’s designs are also influenced by her interest and appreciation for traditional Illyrian costume. The rich decorations in the form of embroidery, hand stitching and pattern making techniques are, and will follow to be, an important part of her work. Where Illyrian romance and elegance would shape her sensitive- feminine side, the time and experience in London led her into the world of men’s traditional tailoring.
The making of bespoke suits in her atelier, has become a feature of the house. The skill, accuracy, sense of humour and playfulness in which the pieces are made, truly reflect the character of the label.
Switzerland, with its long history of discipline, perfection and quality, also plays a key influential role in Doruntina’s work ethic. A strong belief and aspiration to achieve perfection through craftsmanship, carefully chosen detail, comfort and feel, using only the finest fabrics and materials, makes her creations exceptional.
In 2016, the studio and atelier moved to London, and into a new and exciting chapter.